General Manager - Honda Kawasaki KTM of Modesto

Job Description

Job Description

Our Client, Honda Kawasaki KTM of Modesto is seeking to hire a dynamic leader as the General Manager.

Position Summary

The position of General Manager (GM) shall lead the operations of our motorsports dealership. This role requires a unique blend of automotive and powersports knowledge, sales leadership, customer service excellence, and operational oversight. The GM is responsible for the overall success of the dealership, which includes sales, service, parts, accessories, and customer satisfaction.

Our dealership specializes in powersports vehicles such as motorcycles, ATVs, UTVs, personal watercraft, and scooters. The GM will oversee all departments and drive growth while ensuring operational efficiency and a premium customer experience.

Key Responsibilities

1. Sales & Revenue Management

• Oversees all sales operations: new and used vehicle sales, parts, accessories, and service.
• Oversees daily sales floor operations—including showroom flow, customer handling, and test rides.
• Assigns and monitors sales leads and customer engagements.
• Sets and monitors monthly and annual sales goals for departments and staff.
• Implements sales strategies and promotions to drive traffic and increase revenue.
• Works with floorplan providers (e.g., OEM financing) and manages vehicle inventory levels.

2. Inventory & Product Management

• Manages vehicle ordering, stocking levels, and inventory turnover.
• Coordinates with OEMs (e.g., Honda, Kawasaki, KTM) for allocations and model mix.
• Oversees proper merchandising of units, parts, gear, and accessories.
• Ensures the dealership has the right mix of models, features, and price points.

3. Financial Oversight

• Oversee dealership profitability including gross/net profit, expense control, and department efficiency.
• Prepare and review DOCs (Daily Operating Controls), financial statements, forecasts, and KPIs (Key Performance Indicators).
• Optimize margins and manage budgets across all departments.

4. Team Leadership & Staff Development

• Leads department managers across:
  • Sales
  • Service
  • Parts & Accessories
  • Finance & Insurance (F&I)
  • Marketing
• Recruit, train, coach, and evaluate team performance.
• Develops a strong team culture focused on performance, customer satisfaction, and ethics.

5. Customer Experience Management

• Ensure superior customer service throughout all departments.
• Handle escalated customer issues and ensure timely resolutions.
• Promote loyalty programs and follow-up strategies for long-term retention.

6. Service Department Oversight

• Improve service productivity and technician training.
• Set service policies, track performance metrics, and increase revenue.
• Oversee warranty claims, repairs, and service promotions.

7. Parts & Accessories Operations

• Manage inventory and vendor relationships for OEM and aftermarket parts.
• Drive add-on sales and coordinate with sales and service for installations.
• Ensure seamless customer fulfillment.

8. Finance & Insurance (F&I) and Compliance

• Supervises Finance & Insurance department to maximize profits on extended warranties, GAP insurance, and financing packages.
• Ensures compliance with legal, credit, and lending regulations (e.g., F&I disclosures, fair lending practices).

9. Marketing & Community Engagement

• Direct digital and in-store marketing campaigns.
• Manage community events, sponsorships, and local partnerships.
• Monitor and enhance the dealership's online reputation.

Key Performance Metrics

• Unit sales (new & pre-owned)
• Gross profit per unit
• Service labor hours sold
• Parts and accessories sales volume
• Customer Satisfaction Index (CSI)
• Inventory turnover rate
• Departmental profitability
• Marketing return on investment

Qualifications

• 5+ years of dealership management experience, preferably in powersports or automotive
• Deep industry knowledge of motorcycles, ATVs, UTVs, and related products
• Proven success in sales leadership and financial management
• Strong team-building and interpersonal skills
• Experience with DMS platforms (e.g., Lightspeed)
• Familiarity with F&I regulations and best practices

Success Traits

• Passion for the motorsports lifestyle and industry
• Transparent and effective communicator
• Proactive and hands-on leadership style
• Ability to adapt to seasonal and market fluctuations
• Strong relationships with OEM representatives and vendors
• All other duties as deemed necessary

Common Challenges in the Role

• Managing seasonal peaks and slowdowns
• Navigating OEM requirements and inventory management
• Attracting and retaining skilled technicians
• Responding to evolving consumer trends (e.g., electric vehicles, e-motorcycles)

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this position, the employee is regularly required to stand/walk for long periods of time. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to: stoop; bend; and reach with hands and arms. The employee must occasionally lift and/or move safely and properly up 50 lbs. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate and it is a controlled environment.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

The Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, citizenship status, color, religion, age, sex (including pregnancy), national origin, disability status, family medical history or genetic information, military or veteran status, marital status, parental status, political affiliation, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.